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The all-new BMW 3 Series Touring

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THE ALL-NEW BMW 1 SERIES.

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Enjoy a complimentary day out at a National Trust place in our all-electric BMW i3.

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COMPLIMENTARY TECHNOLOGY PACK.

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YOUR 68 PLATE BMW IS WAITING.

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The first-ever BMW i8 Roadster is here

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BMW Help: Recalls

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BECOME PART OF OUR FAMILY.

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BMW PRICE MATCH AND 24 HOUR COURTESY CAR GUARANTEE.

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SEVEN DAYS OF CHRISTMAS FOR BUSINESS USERS AT KNIGHTS

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Black Friday Sales Event

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The All New BMW X3 Launch

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Knights Stoke Proud To Support The Donna Louise Trust

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Fantastic BMW Summer Offers Now Available At Knights

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Find out more about the new BMW X3

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Knights Recruitment Open Day - Friday 14th July.

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Award winning BMW Club Stand at Trentham Gardens Fathers Day Transport Festival

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The BMW i3 extended range

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BMW At The Geneva International Motor Show

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BMW i8 Protonic Editions

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The New BMW 5 Series Touring, with M Performance Accessories.

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You Can Now Configure & Purchase Online

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The New BMW 4 Series Range, Now Available To Order.

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The New BMW 5 Series

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Josh Peake a massive BMW Fan gets a test drive in the i8 on his birthday

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Order Your New 66 Plate Today

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The New BMW 7 Series Saloon

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The all new BMW M2 Coupé arriving soon to Knights North Staffordshire BMW

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Complaints Procedure

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Where Next?

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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How to get connected with BMW Connected Drive.

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How can a BMW Genius help me?

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Your perfect BMW couldn't be closer

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Explore the dealership

Meet the team

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Tony Crolla

Head of Business
  • Years in the industry 38
  • Department BMW
  • Hobbies Spending time with family, Golf.

Kerry Canavan

Group Retention Specialist
  • Years in the industry 17
  • Department Group
  • Hobbies Socialising and holidays.

Jon Williams

Transaction Manager
  • Years in the industry 12
  • Department BMW New
  • Hobbies Country Pursuits and Rugby.

Lauren Keeling

NEW CAR SALES EXECUTIVE
  • Years in the industry 9
  • Department BMW New
  • Hobbies Socialising.

Toby Mayer

New Car Sales Executive
  • Years in the industry 2
  • Department BMW New
  • Hobbies Football.

Mark Graham

New Car Sales Executive
  • Years in the industry 17
  • Department BMW New
  • Hobbies Motorsport, Travelling

Dan Hunter

New Car Sales Executive
  • Years in the industry 6
  • Department BMW New
  • Hobbies Music

Connar Edwards

Product Genius
  • Years in the industry 1
  • Department BMW New
  • Hobbies Socialising

Simon Allen

Used Car Sales Manager
  • Years in the industry 18
  • Department BMW Used
  • Hobbies Football, cycling and spending time with family.

Antony Hine

Transaction Manager
  • Years in the industry 11
  • Department Used BMW
  • Hobbies Football

Alex Cooper

Used Car Sales Executive
  • Years in the industry 11
  • Department New BMW
  • Hobbies Formula 1, Golf and socialising.

Jason Soden

USED CAR SALES EXECUTIVE
  • Years in the industry 6
  • Department BMW Used
  • Hobbies Football.

Richard Dixon

USED CAR SALES EXECUTIVE
  • Years in the industry 12
  • Department BMW Used
  • Hobbies Football and Golf.

Adam Hubbard

Used Car Sales Executive
  • Years in the industry 7
  • Department BMW Used
  • Hobbies Travelling.

Jack Farrell

Used Car Sales Executive
  • Years in the industry 2
  • Department Used BMW
  • Hobbies Motorsport, Golf & Socialising

Samantha Leese

Service Manager
  • Years in the industry 13
  • Department Service
  • Hobbies Reading, cooking and watching films.

Amber Mason

Senior Aftersales Executive
  • Years in the industry 13
  • Department Service
  • Hobbies Socialising and spending time with family.

Mandy Bastable

Customer Host
  • Years in the industry 9
  • Department BMW
  • Hobbies Socialising.

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

Really liked that I was sent a video of my car that was personalised- a great touch.

Service

The service rep I spoke to was excellent, very helpful and kept me well informed. If the tyres had been flagged as amber instead of red when measured at 3mm then my rating would have been 5 stars.

Service

Waiting times for courtesy cars could be better. The simple answer is supply more courtesy cars, to cut down waiting times.

Service

experience good except no courtesy car & had to wait for taxis. Felt like was being made to feel inferior by service guy telling me problem caused by using "supermarket screen wash".

Service

Courteous, professional staff and a job completed in the time stated when booked in.

Service

Fast, video progress, great service and complimentary valet

Service

When informed of another filter that was required on the car we asked what this was for, the telephonist didn't have a clue?

Service

Though it was not possible to identify the cause of juddering i was asked to record the problem and bring back the car. This suggests route-cause investigation. Impressed.

Service

John Parkes provided a quote, liaised with myself and my insurer, collected the car from Stafford, provided a loan car and delivered the car with work completed at the date and time agreed. All very efficient.

Service

they fixed my problem quickly

Service

Everyone v pleasant. Communications good Speedy resolution to technical issues

Service

I always compare BMW with Mercedes- benz which is my other vehicle.

Service

Work complete on time and cost.

Service

Again as regards to the above answer. My car was meant to be done on Tuesday they didn't do it until Wednesday as they thought I needed to drop it off even though it was already there and booked in.

Service

The technician who accompanied me on the test drive was very friendly and keen to resolve the issue.

Service

Great service however some staff were rude

Service

Fault not repaired.It now has to go in once again. Another day wasted.

Service

Everything made very easy

Service

Couldn't have done any more for me.

Service

Service completed on time and Amber was very helpful.

Service

I was told that there was damage to my alloy of which I cannot find. I was then told not to worry it could be a mistake?

Service

On two occasions I have been contacted by telephone to say that the vehicle was ready for collection, only to find, after checking the job list and settling the account, that the vehicle was still in a queue awaiting a wash and valet. Poor show.

Service

My service was carried out at the Stoke franchise. I was pleased with the Stafford franchise, they replaced the oil flap cover without inconvenience me for a long period of time.

Service

1. Appts were available very soon after I rang to make the appt. 2. The member of staff who dealt with me, Amber, at Knights was very efficient and professional.

Service

Staff helpful and excellent communication

Service

Completely satisfied, if not I would have informed you of any disappointment or poor service.

Service

They took my concerns seriously and address them promptly.

Service

car service completed ahead of schedule which was very pleasing and left in a clean and satisfactory condition

Service

Everything went very smoothly, no problems what so ever

Service

Quick and efficient

Service

Slightly overpriced in my personal opinion

Service

They were really honest, made me feel important to them and got my car back on the road as quickly as they could. They also didn't try to sell me something I didn't need like another dealer!

Service

Great service

Service

Jordan Eldergill has been over and above board in trying to resolve my issue.

Service

Very professional and efficient service provided by the team at Knights

Service

Friendly staff, work completed on time

Service

I did ask for a quote for a dash cam however the salesperson did not come back to me. I know this was unrelated to what I came in for, however I do expect acknowledgement of my questions. I will ask again at my service next year.

Service

Richard Dixon in particular was exceptional and the manager who we met with (forgot his name sorry) was also extremely accommodating.

Service

The courtesy car was not allocated so had to wait while a vehicle was obtained for one of the sales managers.

Service

look at the issue we had at 1st MOT for the BMW x5 - a 50k car three years old

Service

Service Staff won't let you speak to a technician and hence it takes longer to get to a solution etc.

Service

I haven't had a Service. It was a body repair through Insurance. However, the service was excellent.

Service

Work took a little longer than I expected, but service and quality of work was excellent.

Service

Well received by the ladies on reception and the service team carried out my wishes one hundred per cent. I was impressed from start to finish.

Service

What more is there to say?

Service

I delivered a car that was suffering from a lot of issues, and they were extremely patient and professional with me throughout the 2+ weeks it was in their care, constantly giving me updates and giving me many options on how to proceed.

Service

Absolutely no complaints

Service

Good but expensive.

Service

Because I was completely satisfied

Service

The service and help from the staff was up to level of professionalism associated with a BMW

Service

Because you don't listen

Service

Great service

Service

Am happy

Service

Everything explained and a call to say car would be ready on time as promised

Service

Excellent service

Service

Everything I requested was observed and the issues were dealt with.

Service

Quick and easy process.

Service

Staff were brilliant young lady knew everything and was a pleasure to deal with.

Service

Everything thoroughly explained

Service

Car was collected from home, work completed on it and dropped back on the same day. Excellent

Service

Very professional

Service

Lack of communication regarding keeping car off the road without checking first

Service

Just all good

Service

The service I've received from BMW (Knights) has been very good. So far I've never felt like I've been let down by them and I hope this continues for many more years to come.

Service

MOT was good value, unfortunately I purchased 4 tyres through Knights, who told me they were price competitive only to find they over charged me, compared to market prices, by a minimum of £300. They do not reconnect Dashboard Cams after service.

Service

Was advised the DVLA website was not working so unable to print the MOT certificate there and then. I was advised this would be sent in the post, over a week later and this has still not been received.

Service

No complaints

Service

Price was good compared to other local franchises.

Service

Staff take the time to explain all you need to know, they keep you updated and ensure you are offered refreshments.

Service

Couldn't have done anything better really. As a cyclist, leaving my car for a service. It would be nice to have a safe place to leave my bike whilst i sorted the paper work out.

Service

Fixed the car with no issues

Service

Fantastic staff ,great knowledge ,and do what you ask

Service

No issues what so ever

Service

no problems this time but had on last 2 occasions

Service

Having been told the car was ready when we arrived it was not and we had to wait whilst tyres were collected from the supplier and then fitted. This meant abot a 2 hour wait.

Service

Recall issue was fully resolved, without other problems caused ( which unfortunately is not the always the case when visiting other dealers)

Service

Had to wait

Service

I don't believe the warranties applied to the car were correctly explained to me and therefore I purchased extra's, and made a large deposit, which I could have reduced / not purchased in order to make up for the unexpected expenditure on maintenance

Service

Service is exceptional as always

Service

During the annual service I asked for two new rear lights to be supplied and fitted due to condensation build up. When they were being fitted, the technician damaged ie.chipped/took paint off the rear bumper in three places.

Service

Able to book for next day MOT which my more local dealer in Derby could not do for about 6 weeks (after the expiry of the MOT). Opportunity taken to check for warranty items - minor criticism is that I was promised a wash and vac which didn't happen

Service

The actual experience was good. They're a very good dealer who I have dealt with for a number of years. I also have a Mini Cooper. However, I was not happy with having to wait 3 weeks for a courtesy car - when there was a risk with driving my car

Service

Good service

Service

Very professional, courteous & very helpful

Service

Staff are always welcoming, attentive and very easy to deal with.

Service

Everything was excellent

Service

work carried out at agreed time and completed promptly. Courtousy wash and clean done thoroughly. all works explained clearly

Service

No issues whatsoever and I would like to personally give Ben who began the experience and one of your newer members credit for his help and support, I will be asking for him again in the future when the time comes to look into having another BMW

Sales

kept updated of car delivery pogress

Sales

Team was extremely accommodating

Sales

Friendly staff and an awesome showroom (with awesome cars)

Sales

Brilliant service

Sales

Was excellent

Sales

you could not fault any thing from beginning to end I was guided to the most ideal car for my needs ,and everything was spoke with so much confidence and knowledge ,your car sales lady is very professional and made everything crystal clear .

Sales

Looked after me very well and great coffee Connor the genius knows his stuff and Dean is a great guy

Sales

Great service and deal

Sales

As highlighted above all the staff ( from receptionists to sales staff to servicing) at stoke have been great. In particular Kerry Caravan and Mark Graham at stoke have been great in their service

Sales

When I placed the order I was told I had more than a week to finalise exactly what I wanted, but 2 days later the car was in production and I couldn't change the order, so I didn't get the exact car I wanted. BMW's loss!. Delivery was ok.

Sales

Very pleased

Sales

As I have dealt with the garage before and found the Staff always friendly

Sales

The test drive was not as thorough as others provide and a blemish on the rear bumper on day of handover meant I had to return the vehicle for remedial work

Sales

Efficient and transparent

Sales

Quick delivery although the colour I wanted wasn't available till end of the year. They went above and beyond to get my second choice

Sales

Lauren Keeling was fantastic and even rang me a couple of times to let me know how things were going. Also the Lady in the cafe was really lovely too!

Sales

Everything was done as promised and on the times promised and I was treated. with courtesy as I was when I bought the car I have just parted with 15 years ago!!! I trust that my newBMW will be as good as my last one. I am delighted with BMW.

Sales

Overall experience has been great apart from the scratches that I have mentioned which was sorted anyway. Also, it could have been more satisfying if small freebies comes with the car on handover. Not even a free key ring comes with the keys.